Branding

Royal Canadian Yacht Club:
Branding

The Royal Canadian Yacht Club had in place a number of different guideline sources for each of their needs: one for embroidery specifications, one for the Club’s crest and burgee, a guideline for flags used at the club and one for communication styles. Each were located in different places on their servers.

Because of this employees were not always following standards. It was decided that all the guides needed to be in one document and all files organized in a clear manner for employees to be able to find and use the appropriate items.

sMy first task was to gather all the materials and create one cohesive document. As there were so many documents a lot of the information was duplicated. Information had to be verified and decided on whether it was relevant to the brand guidelines.

The next step was to ensure that all the elements were updated and followed new regulations and laws that had come into effect since the creation of the previous documents. New policies were implemented, such as a Social Media policy, which was not part of the original documents.

I gave presentation to the Heritage Committee, Membership & Marketing Committee and the Board of Directors to get their final approvals on the project.

 

Sample Pages

Club Crest

Club Burgee

Colours

Typography